A few weeks ago, I posted about the Nerd Girls TV show that is attempting to make engineering seem cool to teenage girls. Now I’ve heard of another attempt to make computational sciences seem cool for the same audience: Dot Diva. According to the web site
The Dot Diva / New Image for Computing (NIC) initiative is sponsored by WGBH, one of the oldest and most accomplished producers of public media, and the Association for Computing Machinery (ACM), the world’s oldest and largest educational and scientific computing society.
Dot Diva’s mission is to create an exciting and positive image of computing for high school girls. Our nationwide survey revealed that not only do the majority of girls think of computing as “boring” and “hard,” but they believe it fails to deliver two crucial benefits: “working with others” and “making a difference in other people’s lives.” Our ultimate goal is to transform this negative perception.
While that sounds like a worthy pursuit, I couldn’t find any content on the Dot Diva website. There was some fluff: “What is a Dot Diva?”, a very small resource list, some PR that looked like ads for vaporware, and a rather stupid video. If this attracts intelligent women into computation science, I’ll be very, very surprised. I think Nerd Girls is more likely to work, and I was not greatly excited by its chances.