Enrollment is free, and all you need to do is log your miles over the summer. You get one point for each mile you ride and 10 points for each day that you ride at least a mile. Once you’ve earned a few points you get entered into lotteries for small prizes.
I’m not quite sure what the point of it is for LAB and CBC (perhaps, like Bike Week, it is an attempt to increase daily biking).
So far only 6 people have signed up from Santa Cruz, making out points per capita astonishingly low (57th in California).